I wish it weren't so but it appears to be. Even when timing is at a disadvantage - I.e. most of my friends will rather watch a 10min video with data content o

I wish it weren't so but it appears to be. Even when timing is at a disadvantage - I.e. most of my friends will rather watch a 10min video with data content of a 3 paragraph article (how entertaining is that 10min video, is a matter of personal judgement :)