Why the fuck should you care about innovation, free markets, and fair practices? I don't know, maybe because they're essential pillars of free market capitalism

Why the fuck should you care about innovation, free markets, and fair practices? I don't know, maybe because they're essential pillars of free market capitalism (as advertised) and help ensure that we get the best products at the best prices? Maybe it's because Apple shouldn't have the power to decide whether any business that needs to have an app lives or dies based on their arbitrary decision making? Hit me, what's next, why do we (strive to) have a free market rather than a planned economy? 10 positive things to say about a world where a single corporation owns the world?