I've never heard of Ghost, so I'm not sure how much that would help with readership. In any case, external hosts undermine the goal of having the blog be a per

I've never heard of Ghost, so I'm not sure how much that would help with readership. In any case, external hosts undermine the goal of having the blog be a permanent record. External hosts are fleeting. They can shut down. Even Twitter itself could shut down due to massively declining ad revenue. And even though Twitter is still operating now (well, technically, "Twitter" did stop operating and was replaced with "X"), the site has started to put content behind a login wall that was previously public. Self-hosting is the only way to keep control of your content.