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> I think you gloss over one of the most important aspects of engagement - feedback and recognition. Publish a blog post, and a handful of long-time followers m
by lapcat 3y ago
> I think you gloss over one of the most important aspects of engagement - feedback and recognition. Publish a blog post, and a handful of long-time followers might comment. But publish an even moderately popular/contentious twitter thread, and thousands of likes and comments roll in.
Engagement was the #1 reason that Dan mentioned.
- swiftcoder 3y agoI guess he may have meant two-way interaction there, but the digital marketing folks typically measure engagement for a blog by session length and repeat visitors (rather than the like/comment/retweet counts one would measure social media engagement by).
- lapcat 3y agoOk, but... your post did specifically mention "likes and comments", not session length and repeat visitors. Besides, Dan also talked about "Revenue", which I presume is what digital marketing folks are concerned with.