Canada has roughly 40 million inhabitants, Scandinavia (if you include Finland) less than 30 million. Even combined, that is pretty much exactly the population

Canada has roughly 40 million inhabitants, Scandinavia (if you include Finland) less than 30 million. Even combined, that is pretty much exactly the population of France alone, or about 15 million less than Germany alone - and neither of those is exactly a huge country. Canada and Scandinavia, on the global scale, are small markets.