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This is great. However, did I read the article right - by the time they launched they had spent 300K? Here's a question - is it possible to ever do something l
by e-dard 14y ago
This is great. However, did I read the article right - by the time they launched they had spent 300K?
Here's a question - is it possible to ever do something like this without the requirement of finding 300K via consulting gigs first? I assume that given there were 3 of them and they spent only a few months building it, they didn't need all of the 300K on salaries.
I suppose you would have to grow the product from a smaller stage, rather than build it and launch?
- mattmanser 14y agoI wonder if that price was the opportunity cost of not being billed out at $x per day.
- Estragon 14y agoThat's how I interpreted it. They do attribute it all to "development costs," so it must mean something like that unless they brought in outside help.
- redguava 14y agoI recall that had a fairly impressive marketing video on their page previously. This could have cost $50k alone. I think the main unexpected cost that you can incur is advertising/marketing. You can build the software cheaply, but it's very hard to get the word out without spending money (and it can add up very fast). Considering their fast growth, I would also assume significant spend in this area. As long as you are getting a positive ROI from this spend, then it's worth throwing as much as you can at it, but obviously you need to have it to throw... that may be one the keys to their success.
- metalab 14y agoThe video cost us way, way less than that.