Those mistakes chiefly being starting at the low end and not doing anything to make the platform particularly more interesting than what was already out there.

Those mistakes chiefly being starting at the low end and not doing anything to make the platform particularly more interesting than what was already out there. Users don’t talk about budget devices and developers don’t talk about mediocre platforms, and so the positive dev-user feedback loop needed to kickstart a platform never materialized. I think a third totally new platform could be established even today, but it’s going to take smart planning and flawless execution to make happen.