> It doesn't look like they want us to have fun with it. It looks like it's something they hope to sell us. Well, yeah; they (Disney Research) are a tech compa

> It doesn't look like they want us to have fun with it. It looks like it's something they hope to sell us. Well, yeah; they (Disney Research) are a tech company, not a product company, and this is — essentially — a B2B presentation for those big partner companies of theirs who might want to license this technology. They're not talking to consumers; they're talking to businesses who could build this thing into a product of theirs that is then sold to consumers. When this is in an actual product, they won't be talking about the tech of it at all. Disney Imagineering (the department that builds Disney's theme park rides) tries to make the tech as invisible to the experience as possible. A PR piece about a new Disney ride that used this system, likely wouldn't even mention the floor. It'd just mention that they have "high-fidelity VR immersion" or something like that — and would let guests explain what that entails in their reviews of it.