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What were the biggest obstacles to figuring out whether someone has opted out of marketing communications?
by neongreen 3y ago
What were the biggest obstacles to figuring out whether someone has opted out of marketing communications?
- badpun 3y agoI worked in a large bank (top50 globally) who literally couldn't tell you how many customers they have. It was an impossible task, and when the new CEO asked, he was told exactly that.
- galdosdi 3y agoNot the OP, but I recognize this kind of situation from my own frustrations at bigcorps: There are probably 1) many legacy systems with slightly different definitions of opted out, which may be out of sync with each other, forcing the developer to figure out an algorithm for what to decide in the many edge cases, forcing the dev to gather more requirements from many different stakeholders who did not anticipate this 2) many organizatioal owners for all these involved systems and for pieces of the logic and it's consequences, all of whom have different corporate priorities and incentives and calendar schedules The result is a trivial thing becomes a jungle of scheduled meetings to gain access to the appropriate systems and to make decisions about each edge case, and ultimately go further up the change to reconcile incompatible opinions about how edge cases should be handled
- quickthrower2 3y agoProbably they couldn’t discover the user info provider because the user info provider aggregator service requires an ISO timestamp representing the end of the universe. I think that Microservices parody is frighteningly close to real life.