This was in the 70s. There were, for most people, only originals. The article clarifies this even: "He was touched by the “folk art” of missing posters – the ha

This was in the 70s. There were, for most people, only originals. The article clarifies this even: "He was touched by the “folk art” of missing posters – the hand-drawn dogs and the poetic pleas meticulously crafted in a time before computers and printers were household goods." And this article, which is extensively advertising for this guys products and bands, is helping make him money for this behavior.