You forget the SEO optimizations, the marketing campaigns, and the general fluff that is filling the Web. Blandness is the common denominator, anything that is

You forget the SEO optimizations, the marketing campaigns, and the general fluff that is filling the Web. Blandness is the common denominator, anything that is not fitting this schema doesn't fit to what the Web has become. Edit: in part, the gatekeepers of the Web require this standardisation for their algorithms to handle human content.