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I'm a little bit confused about the target audience. The target audience is supposedly "casual MMO players," but the idea of investing money for advancement in
by lmkg 15y ago
I'm a little bit confused about the target audience. The target audience is supposedly "casual MMO players," but the idea of investing money for advancement in a game seems to me like a more hardcore-ish thing to do. I would expect the groups "casual" and "willing to spend more money on the game" to be largely disjoint.
It's possible my intuition is completely off. I know there is a market of aging, settled gamers in the "time is more valuable than money" category, but I thought it was a small population. Have you done research on the size of the potential market?
- webjprgm 15y agoI wonder how this compares to monetizing iOS apps with in-app purchases of game currency and/or items (or even Rovio's "Mighty Eagle"). There seems to be some market in games that would be called casual games (in my understanding, all iOS games are pretty much for the casual gamer) for those who get frustrated to pay real money for some advancement. I personally don't like it, though, and would never pay extra money to skip playing the game since that seems counter productive to the purpose of a game. If the game isn't interesting enough to play, then I just play a different game. It's not like I don't have enough choices.