I was commenting on the situation I know based on context, as well as my background knowledge and opinions. If you interprets any criticism towards few Chinese

I was commenting on the situation I know based on context, as well as my background knowledge and opinions. If you interprets any criticism towards few Chinese companies as Sinophobia, then that's sounds like your problem. Also, maybe it's true that the entire thing was caused by one (I quote it from your comment) "European ... dirtbag", but that assumption is as true as almost any assumption under this context. When I (and most people, really) criticize an international company, I'll not single out one of their local branch. When you criticizing Apple, will you specifically direct your complain towards say Apple UK? Why don't direct your anger towards the very top, where the power of uniformed change is concentrated? That's the most effective way of bringing changes out for everybody.