Nah, it is demonstrably true that some people are motivated by (others woud say fall for) slogans. I know people that are only motivated by salary, others are

Nah, it is demonstrably true that some people are motivated by (others woud say fall for) slogans. I know people that are only motivated by salary, others are motivated by being part of a team, where they would call their teammates friends, others just want to e.g. code and do it well. It is however correct that a boss is usually not in the position to judge what people think.