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A clear mission statement can help to guide decision-making and keep the company focused on its goals. It can provide a framework for evaluating new initiatives

A clear mission statement can help to guide decision-making and keep the company focused on its goals. It can provide a framework for evaluating new initiatives and ensuring that they are aligned with the company's overall vision. Also a compelling mission statement can attract top talent who are aligned with the company's values and goals. This can be a significant advantage for startups competing for a limited pool of skilled workers. This was clearly true for Google with its mission. There are so many other successful examples. Looks like author is burned by bad startups with inauthentic mission statements.

nonrandomstring 3y ago
> This was clearly true for Google with its mission. Sorry if I missed your sarcasm, but wasn't Google's mission "Don't be evil"? [0] They so totally failed at that the motto became an embarrassment, so they fired two leaders of ethics, Margaret Mitchell and Timnit Gebru, for being too ethical, and then re-branded as Alphabet with a new mission of "Do the right thing" (ie. make lots of money). I mean, just this random tidbit: " 2021, 3 former Google employees filed a lawsuit alleging that Google's motto "Don't be evil" amounts to a contractual obligation that the tech giant violated, that Google broke their own moral code by firing them as retaliation for their efforts against 'evil'... " [0] [0] https://en.wikipedia.org/wiki/Don%27t_be_evil https://en.wikipedia.org/wiki/Don%27t_be_evil