"However, I would appreciate if startups just cut the crap about socially concerned goals." While I like to maintain that there are start-ups with genuine soci

"However, I would appreciate if startups just cut the crap about socially concerned goals." While I like to maintain that there are start-ups with genuine society-improving aspirations (in addition to the goals of surviving and making profit), perhaps we could use a term "mission washing" to accompany Morozov's concept of "solutionism".