It is. So is the reality. Highly recommend, A+++, 10/10. "Impact is hard to measure, so let's take budget as a proxy" has got to be the hottest take of the ye

It is. So is the reality. Highly recommend, A+++, 10/10. "Impact is hard to measure, so let's take budget as a proxy" has got to be the hottest take of the year, and yes, I'm aware it's January.