I used to think this.. and then 10 years went buy where I realised that I was making major contributions to the company that were benefitting them massively, an

I used to think this.. and then 10 years went buy where I realised that I was making major contributions to the company that were benefitting them massively, and I was not buying their stock, even though I was directly responsible for their success. (regardless that I am not an executive or manager) I later realised that it only made sense to invest in every company you work for. I also was very disappointed that someone never gave me this advice, and instead I got the opposite advice that my actions don't matter. The same advice that you are trying to give now. It was bad advice then, it is bad advice now, and it is the wrong advice for this audience. The number one rule with investing is diversity. It's not like you would invest your entire portfolio with your company, so why you think it's overly concerning to invest even a small amount with a company you are intimately familiar with is beyond me.