4 ms·
Markets that require detailed interaction with customers are a minefield. I can't see Apple wanting to be there. Consumer telecoms is a brutal, low-margin bus
by cturner 15y ago
Markets that require detailed interaction with customers are a minefield.
I can't see Apple wanting to be there.
Consumer telecoms is a brutal, low-margin business. The service providers are doing them a favour by being there, because they shield Apple branding from the nastiness of the domain.
[Edit: I removed some references to Google while I was mulling on it. Can't quite remember what it said, but I expect notatoad's feedback was in-spirit]
- notatoad 15y agothis article is about apple, not google. apple already has channels to directly interact with their customers. Apple stores are hugely successful, have a great reputation, and are everywhere. and consumer telecom is hardly a low-margin business. it might not be as high margin as apple is used to, but consumer telecom companies seem to manage to pull in plenty of profit.
- smackfu 15y agoAT&T and Verizon stores are "everywhere". Apples stores are not. There are more and more, but they stick to upscale areas and big cities, so it's very easy to be 100 miles from the nearest Apple store if you aren't on the coast.