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> The streaming giant added 13.1 million subscribers over the last three months, beating its own forecast of 9 million, and nearly 30 million new subscribers fl

> The streaming giant added 13.1 million subscribers over the last three months, beating its own forecast of 9 million, and nearly 30 million new subscribers flocked to the platform in 2023 It’s like the author isn’t aware that over the last year Netflix got super aggressive on cracking down on shared accounts … and giving promos for shared account people to get a discounted new account.

EdwardDiego 3y ago
Hey, someone's OKR got met, C-suite don't care how. And tbh, if some of that growth was achieved by converting coat-tail riders to paying customers, that's a good outcome, a fair few pundits predicted that it would have the opposite effect.
booleandilemma 3y ago
Netflix got super aggressive on cracking down on shared accounts Did they? I still share my account with a few people. I haven't noticed them being super aggressive.
- tcmart14 3y ago
  If I recall this was based more on region/country. I could be totally wrong, but I think it more of, they got more aggressive in certain places, but not all places. I vaguely remember seeing a mention of Canada being one[1]. [1] https://mobilesyrup.com/2023/07/20/netflixs-password-sharing-crackdown-beyond-canada-us/ https://mobilesyrup.com/2023/07/20/netflixs-password-sharing...
- taftster 3y ago
  They are doing it strategically to spread out the effect of uptick in new subscribers. Don't want to shoot their wad in one single action. Better to let the effects of the crackdown roll out over a few years.
- deaddodo 3y ago
  It's regional and based on user likelihood to convert. So NA and parts of Euroland (particularly the anglophone regions) are being targeted most heavily right now. They avoided the blanket rollout specifically to alleviate exactly what the person above you suggests. It was strategic and is, generally, working...but will probably be far less successful (numerically) when they get to LATAM, Eastern Europe, most of Asia and do a blanket rollout on the rest of the current countries.
echelon 3y ago
My prediction: This is hyper-optimization of legacy media and Netflix will get disrupted by AI. We'll be producing Netflix-yearly-content-hours per day on 0.0001x the budget. Innovator's Dilemma: Netflix is not set up for discoverability and distribution here.
- echelon 3y ago
  I am disappointed with how y'all hate this idea so much. I suppose most people aren't on top of the bleeding edge, but the developments here are mind bending. Industry leaders see this too: https://www.indiewire.com/news/business/jeffrey-katzenberg-ai-will-take-90-percent-animation-jobs-1234924809/ https://www.indiewire.com/news/business/jeffrey-katzenberg-a... Also straight from the horse's mouth: https://variety.com/2024/digital/news/netflix-generative-ai-risk-factors-annual-report-1235889385/ https://variety.com/2024/digital/news/netflix-generative-ai-...
helsinkiandrew 3y ago
> It’s like the author isn’t aware that over the last year Netflix got super aggressive on cracking down on shared accounts That's mentioned in paragraph 4: > What’s its secret? For one, it didn’t listen to the grumblings of customers after announcing it was going to cut down on password sharing outside of households — once a pillar of its business model. When the streaming giant told shareholders in 2022 that password sharing was siphoning away 100 million subscribers and that it was going to crack down on it, viewers threatened to boycott. The latest numbers clearly show that the revolt didn’t quite pan out.

EdwardDiego 3y ago

Hey, someone's OKR got met, C-suite don't care how. And tbh, if some of that growth was achieved by converting coat-tail riders to paying customers, that's a good outcome, a fair few pundits predicted that it would have the opposite effect.

booleandilemma 3y ago

Netflix got super aggressive on cracking down on shared accounts Did they? I still share my account with a few people. I haven't noticed them being super aggressive.

tcmart14 3y ago
If I recall this was based more on region/country. I could be totally wrong, but I think it more of, they got more aggressive in certain places, but not all places. I vaguely remember seeing a mention of Canada being one[1]. [1] https://mobilesyrup.com/2023/07/20/netflixs-password-sharing-crackdown-beyond-canada-us/ https://mobilesyrup.com/2023/07/20/netflixs-password-sharing...
taftster 3y ago
They are doing it strategically to spread out the effect of uptick in new subscribers. Don't want to shoot their wad in one single action. Better to let the effects of the crackdown roll out over a few years.
deaddodo 3y ago
It's regional and based on user likelihood to convert. So NA and parts of Euroland (particularly the anglophone regions) are being targeted most heavily right now. They avoided the blanket rollout specifically to alleviate exactly what the person above you suggests. It was strategic and is, generally, working...but will probably be far less successful (numerically) when they get to LATAM, Eastern Europe, most of Asia and do a blanket rollout on the rest of the current countries.

echelon 3y ago

My prediction: This is hyper-optimization of legacy media and Netflix will get disrupted by AI. We'll be producing Netflix-yearly-content-hours per day on 0.0001x the budget. Innovator's Dilemma: Netflix is not set up for discoverability and distribution here.

echelon 3y ago
I am disappointed with how y'all hate this idea so much. I suppose most people aren't on top of the bleeding edge, but the developments here are mind bending. Industry leaders see this too: https://www.indiewire.com/news/business/jeffrey-katzenberg-ai-will-take-90-percent-animation-jobs-1234924809/ https://www.indiewire.com/news/business/jeffrey-katzenberg-a... Also straight from the horse's mouth: https://variety.com/2024/digital/news/netflix-generative-ai-risk-factors-annual-report-1235889385/ https://variety.com/2024/digital/news/netflix-generative-ai-...

helsinkiandrew 3y ago

> It’s like the author isn’t aware that over the last year Netflix got super aggressive on cracking down on shared accounts That's mentioned in paragraph 4: > What’s its secret? For one, it didn’t listen to the grumblings of customers after announcing it was going to cut down on password sharing outside of households — once a pillar of its business model. When the streaming giant told shareholders in 2022 that password sharing was siphoning away 100 million subscribers and that it was going to crack down on it, viewers threatened to boycott. The latest numbers clearly show that the revolt didn’t quite pan out.