I think providing more choice will help Apple stay competitive though. If that happens, then users will find Apple's native browser/apps to be faster. A win for

I think providing more choice will help Apple stay competitive though. If that happens, then users will find Apple's native browser/apps to be faster. A win for customers overall and insurance for Apple to not drop the ball! As far as tracking/privacy, I suspect Apple's next move would be to provide greater restriction of your device information and browsing information secure (another win for customers that isn't really granularly provided today).