As another comment pointed out, in the USA the men stayed roughly where they were in how they answered the questions, and the women got more liberal. In the UK

As another comment pointed out, in the USA the men stayed roughly where they were in how they answered the questions, and the women got more liberal. In the UK, both got more liberal, but women more so. So maybe you shouldn't be looking for conservative role models with a male audience, but liberal female role models? The article mentions #MeToo as a driver. Maybe social media has allowed liberal voices to reach audiences they were previously excluded from reaching via the mass media, in the same but opposite way that people worry about far-right/fascist messaging reaching young men?