Major reason Apple is mad about this is because it threatens their strategy of taking over the ad market: https://www.fool.com/investing/2023/11/19/apple-secret

Major reason Apple is mad about this is because it threatens their strategy of taking over the ad market: https://www.fool.com/investing/2023/11/19/apple-secret-digital-advertising-giant-revenue/ https://www.fool.com/investing/2023/11/19/apple-secret-digit... Apple’s only real beef with other companies is when they are making money on iPhones without giving Apple their cut.