It's not "exponential" it's "exponential in the S-curve", which is just some bizarro marketing way of saying "sigmoid growth". Sigmoids (the most well know bei

It's not "exponential" it's "exponential in the S-curve", which is just some bizarro marketing way of saying "sigmoid growth". Sigmoids (the most well know being the logistic curve) begin to tapper off overtime approaching no growth and reaching an upper bound.