startup + custom analytics + fast response = good big corp + generic big data + corporate management = ??? Established corporations may be too sluggish to inc

startup + custom analytics + fast response = good big corp + generic big data + corporate management = ??? Established corporations may be too sluggish to incorporate the insights from the data they are sitting on. Smaller companies will be able to do magical things with machine learning techniques, and will have the agility to act on their insights. Thus, it is not so much that big data doesn't have value, but that you need a whole management-fat-head-free organizational structure to take advantage of the value.