I don't get what's so hard to understand here. Vision and mission statements are sanity checks for employees to see whether they help move the company towards o

I don't get what's so hard to understand here. Vision and mission statements are sanity checks for employees to see whether they help move the company towards or away from the desired direction. For example, if a company aims to develop and deliver affordable and innovative healthcare solutions that enhance the well-being of individuals worldwide, an employee may realize that whatever they're working is too expensive and therefore inaccessible to many people around the globe. You may correctly point out that a concrete goal for how much a given solution can cost is preferable, but the statements cover that as well: Management derives operational goals from these statements. Since healthcare solutions must be affordable, management can commission research on what the average person can afford in a given field, and use that research to inform how much a solution can cost. Values dictate the morale boundaries: Sure, our goal is to to develop and deliver affordable and innovative healthcare solutions that enhance the well-being of individuals worldwide, but don't use child labor to achieve that.