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Huge win for Meta, Google and the overall advertising industry. Fewer Safari browsers equals less ITP and significantly improved user tracking e.g. first-party
by threeseed 3y ago
Huge win for Meta, Google and the overall advertising industry.
Fewer Safari browsers equals less ITP and significantly improved user tracking e.g. first-party cookies last only a week on Safari versus a year on Chrome.
- kmlx 3y agoyes, this is huge news for advertising, fingerprinting, and tracking. i think we'll see a boom in those markets in the following years (contingent on some factors, but still).
- TheLoafOfBread 3y agoAlso it equals better PWA experience, so Apple might actually do something about it on Safari. Like implementing WebBLE.