Perhaps, but many of the basic warnings still apply. In industry and web businesses alike I see the biggest issue is not capturing or storing the data; it's on

Perhaps, but many of the basic warnings still apply. In industry and web businesses alike I see the biggest issue is not capturing or storing the data; it's one of picking up the tools and data already at their disposal and using them to help customers. That's not a gap outside consultants are going to help a lot with as it is mainly a cultural thing, and smart web businesses have that from the start.