I'm talking about the rise of the Internet, and the idea that the Internet would bring us all closer together. Regarding Microsoft, recall that Google's "Don't

I'm talking about the rise of the Internet, and the idea that the Internet would bring us all closer together. Regarding Microsoft, recall that Google's "Don't be evil" mantra was specifically about contrasting them with Microsoft. That is, the idea that Microsoft used all these dirty tricks to gain prominence (which they did, and which is well documented) but that Google was going to be different and was just going to win by having the better product. And I think most people were optimistic about this, and for 10-15ish years I think Google behaved this way until the demands of "forever growth" capitalism eventually took over.