The part which comes after the embrace is extend.. ..and it's a very specific strategy, about "embracing" an existing standard (integrating it into their produ

The part which comes after the embrace is extend.. ..and it's a very specific strategy, about "embracing" an existing standard (integrating it into their products and pushing it), then adding a bunch of non-standard "extensions" to the standard, which "extinguishes" the standard and the other implementations because now everyone's writing against Microsoft's proprietary version instead of the actual standard. Think "Works best in Internet Explorer" web pages which used ActiveX controls (Microsoft's "extension" to the web), or Microsoft's Java implementation which omitted the standard JNI and introduced Microsoft's own proprietary FFI solution to make sure Java programs written for Windows wouldn't work on other systems. I struggle to see the connection to this ActiBlizz/Xbox case. EEE doesn't stand for "embrace then extinguish".