4 ms·
"I’ll bet that the time-to-signup isn’t an important anxiety factor." It is for me. When I'm looking to try out a product, I hate having to jump through hoops
by tobtoh 14y ago
"I’ll bet that the time-to-signup isn’t an important anxiety factor."
It is for me. When I'm looking to try out a product, I hate having to jump through hoops just to get to the download link. Fill in 5 pages of information (generally with fake data), making sure I'm not opted in to a mailing list, waiting for that confirmation email etc etc. What a pain in the butt when I'm not even sure I'll use the product for more than a few minutes.
I have skipped trying out a product on several occasions because I simply couldn't be bothered going through their signup process.
- vilius 14y agoYou have gave up your signup process because you were not excited enough. What article suggest is to "clutter" your minimalistic sing-up form with useful information on what happens after you sign-up. Hopefully this will excite the user more. So that filling that extra field or confirming that e-mail will not be such a pain. Basically if you are not exciting the visitor, then even a tiniest time-to-signup won't help.