- classic print journalism has seen advertising income drastically collapse as ad budgets shifted towards the Internet Print used to have dedicated sales peopl

- classic print journalism has seen advertising income drastically collapse as ad budgets shifted towards the Internet Print used to have dedicated sales people who had relationships with agencies and brands and could connect those organizations with a dedicated and defined audience. Both sides were vetted. And if any problems occurred there was a responsible and responsive party to fix things. Marketing people could rest easy at night knowing their ad for khaki pants would not be next to photos of white supremists marching in New York wearing khakis. They gave that all up for the opportunity to show ads for the CatTurd NTF at $0.50 per thousand impressions. You know what defeats ad blocking? Serving the ads from your own servers. In the end they gave it all away to Google and Meta because they were shortsighted. Just like Sears ended their catalog operations leaving the field open for an Amazon. I’m waiting for someone to propose gathering all of the quality posts from Medium and Substack on a specific topic or interest area and publish them together for a dedicated audience. They could do this on a periodic basis.