This guideline has been revised in 2020. > Apple updated its App Store guidelines today with a change to its traditionally strict restrictions around push noti

This guideline has been revised in 2020. > Apple updated its App Store guidelines today with a change to its traditionally strict restrictions around push notifications. Apple has long banned apps from using notifications for “advertising, promotions, or direct marketing purposes,” but that changes today. Apps can now send marketing notifications when “customers have explicitly opted in to receive them.” Users must also be able to opt out of receiving the ads. > The change follows a couple incidents over the past two years in which Apple bent its own rules by sending out push notifications that read a lot like ads. Since other companies’ apps could be banned or have their push notification privileges revoked for that behavior, the moves were criticized as another example of Apple getting away with special treatment because it controls the platform. https://www.theverge.com/2020/3/4/21165087/ios-apple-push-notification-advertising-marketing-now-allowed-app-store https://www.theverge.com/2020/3/4/21165087/ios-apple-push-no...