'When’s the last time you shopped for a software product under intense time pressure, where every second counts?' Analytics could definitely be one of those ti

'When’s the last time you shopped for a software product under intense time pressure, where every second counts?' Analytics could definitely be one of those times. If your site is being Slashdotted, your priority is going to be getting quick access to real-time data about traffic flows, and not messing about with Google Analytics (which until recently, didn't even cover real time). I'm guessing the site in question is GoSquared (the sign up process matches, at least) - and I've worked on a couple of sites where I've installed GoSquared precisely because I knew how quick it was to install.