All this growth is because A CEO is accountable to the shareholders and not the customers. Customers may be happy but if shareholders value the company at $215

All this growth is because A CEO is accountable to the shareholders and not the customers. Customers may be happy but if shareholders value the company at $215 billion dollars you had better find a way to get there. Until Netflix starts losing money due to ads, they have to keep pushing them. User experience be damned as long as more money is rolling in. I think the strategy is to keep pushing until an inflection point is reached and then back off and adjust. Otherwise not trying ads could cost billions.