4 ms·

Why is their logo the letter g instead of k? Have they considered the risk of a trademark violation lawsuit from their competitor, Google? As one of the 20K pa

Why is their logo the letter g instead of k? Have they considered the risk of a trademark violation lawsuit from their competitor, Google? As one of the 20K paying members, I feel embarrassed that I hadn't noticed this until now. Because this article presented the idea of wearing a Kagi T-Shirt, I suddenly started to care about what the logo looked like. Also, yes, I am excited to rep Kagi search.

ethbr1 3y ago
Why shouldn't it be? Google doesn't deserve all uses of the letter g, worldwide, in all media, in perpetuity, exclusively.
BadHumans 3y ago
https://help.kagi.com/kagi/company/logo.html https://help.kagi.com/kagi/company/logo.html
- fullshark 3y ago
  > Our designer insisted the Kagi logo is "anchored" in the letter "g," and we had to agree. Huh what am I missing? I have no idea what this link is trying to say.
  - sp332 3y ago
    If you look at the kagi logo, the g is much more attention-getting and memorable than the k.
    - fullshark 3y ago
      I don't even see a K!
      - OJFord 3y ago
        Took me a while too, I think GP and the text about the designer considering where the 'logo' is anchored in designing the, err, 'logo' are talking about the full name as shown at https://kagi.com/assets https://kagi.com/assets at the top. I don't know where else that's used though. It's definitely confusing to call it a logo in talking about designing the logo (let's say icon) though. Mind you before seeing that about the 'g' I thought the dog was their 'logo'. I'm surprised the designer didn't insist on some simplification, a stronger, single identity; not that I know anything about design or marketing.
        sp332 3y ago
        Yeah, that. "Wordmark".
tempestn 3y ago
Not only a g, but one that looks somewhat similar to the old Google g logo: https://theconversation.com/yes-google-has-a-new-logo-but-why-46976 https://theconversation.com/yes-google-has-a-new-logo-but-wh...
cornstalks 3y ago
I’ve been using Kagi for a month or two now and I still cannot for the life of me find the right tab because of their weird yellow “g” logo. When I think “Kagi” I definitely don’t think “yellow g”. But hey, every interaction I’ve ever had with a UI/UX designer has been… counterproductive, so I guess this is par for the course.
- beej71 3y ago
  Interestingly I found that I instantly recognize my Kagi tabs by the favicon. I wonder what the breakdown is between people who make the association versus those who don't.
EasyMark 3y ago
I always figured it was a poke in the/kick to the nads of google who forgot who their customers (the people who bring value to the company) are. Hint it ain't ads being bought by ad buyers.
NelsonMinar 3y ago
I find it really confusing in the favicon in my browser when I'm typing searches. It's clearly not Google's brand, but why is it a G? (They have a whole FAQ about this which I did not find convincing.)
yabatopia 3y ago
It’s a g? To me, the logo looks like a depressed, lonely circle sitting on a bench. But that’s probably just me.
- ethbr1 3y ago
  > a depressed, lonely circle sitting on a bench Wouldn't that be a k?
joshxyz 3y ago
common sensw guys Google is capital G Kagi is lower case g
xigoi 3y ago
I’m not a lawyer, but I don’t think it’s possible to trademark a letter.
mminer237 3y ago
You can't trademark a letter.

ethbr1 3y ago

Why shouldn't it be? Google doesn't deserve all uses of the letter g, worldwide, in all media, in perpetuity, exclusively.

BadHumans 3y ago

https://help.kagi.com/kagi/company/logo.html https://help.kagi.com/kagi/company/logo.html

fullshark 3y ago
> Our designer insisted the Kagi logo is "anchored" in the letter "g," and we had to agree. Huh what am I missing? I have no idea what this link is trying to say.
- sp332 3y ago
  If you look at the kagi logo, the g is much more attention-getting and memorable than the k.
  - fullshark 3y ago
    I don't even see a K!
    - OJFord 3y ago
      Took me a while too, I think GP and the text about the designer considering where the 'logo' is anchored in designing the, err, 'logo' are talking about the full name as shown at https://kagi.com/assets https://kagi.com/assets at the top. I don't know where else that's used though. It's definitely confusing to call it a logo in talking about designing the logo (let's say icon) though. Mind you before seeing that about the 'g' I thought the dog was their 'logo'. I'm surprised the designer didn't insist on some simplification, a stronger, single identity; not that I know anything about design or marketing.
      - sp332 3y ago
        Yeah, that. "Wordmark".

tempestn 3y ago

Not only a g, but one that looks somewhat similar to the old Google g logo: https://theconversation.com/yes-google-has-a-new-logo-but-why-46976 https://theconversation.com/yes-google-has-a-new-logo-but-wh...

cornstalks 3y ago

I’ve been using Kagi for a month or two now and I still cannot for the life of me find the right tab because of their weird yellow “g” logo. When I think “Kagi” I definitely don’t think “yellow g”. But hey, every interaction I’ve ever had with a UI/UX designer has been… counterproductive, so I guess this is par for the course.

beej71 3y ago
Interestingly I found that I instantly recognize my Kagi tabs by the favicon. I wonder what the breakdown is between people who make the association versus those who don't.

EasyMark 3y ago

I always figured it was a poke in the/kick to the nads of google who forgot who their customers (the people who bring value to the company) are. Hint it ain't ads being bought by ad buyers.

NelsonMinar 3y ago

I find it really confusing in the favicon in my browser when I'm typing searches. It's clearly not Google's brand, but why is it a G? (They have a whole FAQ about this which I did not find convincing.)

yabatopia 3y ago

It’s a g? To me, the logo looks like a depressed, lonely circle sitting on a bench. But that’s probably just me.

ethbr1 3y ago
> a depressed, lonely circle sitting on a bench Wouldn't that be a k?

joshxyz 3y ago

common sensw guys Google is capital G Kagi is lower case g

xigoi 3y ago

I’m not a lawyer, but I don’t think it’s possible to trademark a letter.

mminer237 3y ago

You can't trademark a letter.