if you couldn't compete on price, consumers would be more discerning. especially for the things that cost the most, they'd favor the company that could sell tru

if you couldn't compete on price, consumers would be more discerning. especially for the things that cost the most, they'd favor the company that could sell trust and quality. I suspect this is why people remember the golden age of flight (cost a lot, airlines charge about the same) and appliances (both companies had about the same costs, and appliances cost a lot more).