Sure, but it also requires the decision makers to be rational. I worked for a publisher that I had built a social platform for that encompassed a number of dif

Sure, but it also requires the decision makers to be rational. I worked for a publisher that I had built a social platform for that encompassed a number of different things, but their main money maker was their classified ads system since they were in a state that allowed classified ads for gun sales (a big hunting and fishing site). So this required a two tiered approach because we were not allowed to display third party network ads on pages that specifically featured firearm categories. Later, some bug got into the ear of the new company President about just converting everything over to a different platform and putting the classifieds system behind the same paywall they use for magazine subscriptions. After telling her that we had already gone over the economics of the decision and why we stuck with what we had, she decided to switch over anyway. In her mind, it was unfathomable that people wouldn't pay her money to post ads on her site. Her husband went so far as to accuse me of not wanting to change because it would mean the elimination of my retainer. So what used to be a section of the site that generated about $45K a month in ad revenue now receives about 80 classified ads per month, and a family that has spent a generation leeching off of the work of their parents is about to erase a legacy before the old man even dies.