A Waitrose supermarket in the UK I used to go to had a dozen varieties of apples, and also tomatoes, also noting their varietal and origin country. It was a re

A Waitrose supermarket in the UK I used to go to had a dozen varieties of apples, and also tomatoes, also noting their varietal and origin country. It was a real pleasure discovering different flavor profiles and developing favorites. Putting aside that American supermarket tomatoes are fatally flawed (they are full of flavorless water and have a mealy texture), it's amazing to me how behind even expensive grocery stores are. Don't even get me started on the cider... Here's another tangent. Americans have less conceptual agreement with terroir, which is why beer and even wine now have strange names and labels. I'm being flippant but: "Total Death Winery" with a skull and crossbones logo, or 'Whisper' and other random names like this instead of a town and last name or producer. And it's funny that French and Spanish wine labels (and I'm sure others) selling to the American market started to pull the same label marketing technique. Make it artistic, ironic/funny and memorable. I'm old school so I don't appreciate it. But there's definitely a cultural difference. Perhaps because the US does not have a long history. In contrast, apples and wine have been a French speciality for literally thousands of years.