Rolex has always been desired as a status symbol, but at one point, it was desired both as a status symbol and a practical timekeeping device with great precisi

Rolex has always been desired as a status symbol, but at one point, it was desired both as a status symbol and a practical timekeeping device with great precision. A lot of people own a Rolex that has been handed down from generations past that will fall into that second bucket. Nowadays, most people buying them are doing so strictly for the clout, especially in an era with cheap Seikos and ubiquitous phones. This is especially true of those who come from real wealth, where class signalling keeps you in certain circles. The rest of the sales are from people who desire that -- influencers, upper middle class, and so on. They have to jump through all the hoops just to be allowed to buy one.