The same can be said for generators like Midjourney or Stable Diffusion. The target market is people and organisations who like/want/need the speed and low cos

The same can be said for generators like Midjourney or Stable Diffusion. The target market is people and organisations who like/want/need the speed and low cost of generated "art" and prefer not dealing with external real world artists that need to be fairly compensated and will take time to produce an art piece. Also laws are very murky on this for the moment (naturally, since it's a very recent new thing), and some consider that AI "art" can't be copyrighted. The EU is currently working on a new AI framework which will probably cover that.