Companies operate under a set of constraints. If your hiring is currently constrained by revenue (meaning “we have plans for what we could use more employees fo

Companies operate under a set of constraints. If your hiring is currently constrained by revenue (meaning “we have plans for what we could use more employees for, but can’t support hiring them”), an influx of sales could release that constraint and spur you to hire. Later, as constraints change, you might find that you have picked up a conflict between the constraints and your current business approach and need to make an adjustment (or delay a while and hope things improve). I think it’s not that different from people upgrading their house, car, and travel as they make more income (“lifestyle creep”). What you used to drive and where you used to live obviously sufficed, but was constrained by your income. When that constraint relaxed, you adjusted your consumption to reflect that.