3 ms·
Meta burned through ~$50B to get where they are with Oculus. Apple has likely spend at least a reasonable fraction of that. My guess is somewhere in the league
by sheepscreek 3y ago
Meta burned through ~$50B to get where they are with Oculus. Apple has likely spend at least a reasonable fraction of that. My guess is somewhere in the league of single digit billions.
Developing R1 itself would have cost ~$500M. Not to mention the cost of tooling the factories for mass production. Apple has fronted money to TSMC in the past to accelerate their manufacturing roadmap.
That said - a car is a completely different beast. They are going to upend a lot of things with it, including the dealership model. Probably timing it based on projections of when the demand is set to rise, given many countries are “banning” sale of new ICE from 2035. Though my money is on that deadline getting extended a few times.
- jahewson 3y agoTesla already upended the dealership model.
- deleted 3y ago[deleted]
- _ph_ 3y agoBut the point is: Tesla had to build a service network. Apple would have to find a solution for that too. You cannot bring your car to an Apple store nor mail it in, if something is broken.
- Xenoamorphous 3y agoIt’s unfathomable to me how $50B are spent.
- Retric 3y agoI seriously doubt Oculus VR would have spent 500M as an independent company on the R1. Especially when looking at the other head set manufacturers. Mega wasted 50B on VR as a category but that includes money subsidizing headsets, making VR movies, buying an VR company that had less than 100M invested for 2B etc. It’s a story of management incompetence not some requirement for headsets R&D.