If your counter argument to consolidation is "Walmart", you're way off the mark to begin with, because they're a megacorp of their own. But even then, in a ver

If your counter argument to consolidation is "Walmart", you're way off the mark to begin with, because they're a megacorp of their own. But even then, in a very interesting twist of absurdity that is the current state of affairs, your argument gets even more funny when you consider that Walmart spends some 4 billion dollars on ads per year, and are one of the largest customers of Google ads and Facebook Ads. So even Walmart depends on those 3 'trees'.