EU regulates interchange fees. We can make an active choice to offer this stuff at cost (especially with stuff like PINs reducing fraud) We can decide to just

EU regulates interchange fees. We can make an active choice to offer this stuff at cost (especially with stuff like PINs reducing fraud) We can decide to just not allow the cut to be so high. It's possible to set a limit. Visa makes a bunch of money because they don't need 3% to cover infra + fraud.