Netflix is one of the most data-driven companies there is. They know exactly how much customers care about those things, as measured in dollars of revenue, and

Netflix is one of the most data-driven companies there is. They know exactly how much customers care about those things, as measured in dollars of revenue, and they account for it in their product and content decisions. As a consumer, I wish that consumers as a whole were more price- and quality-sensitive and more ad-averse, since that would make it rational for companies to offer me better, cheaper products. But based on revealed preference, they’re not, so they don’t.