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> I still don't understand what's the game that Apple is trying to play here. Manufacturing a car is completely a different business to small digital devices I
by grecy 3y ago
> I still don't understand what's the game that Apple is trying to play here. Manufacturing a car is completely a different business to small digital devices
I agree 100%, and I don't think it makes any sense for Apple to manufacture cars in any way similar to the way legacy automakers do it now. That is old-school. Slow, expensive, capital and resource intensive.
I don't think Apple have any interest in having enormous factories churning out massive vehicles that have tens of thousands of parts, long-tail warranty and repairs, etc. etc.
If Tesla have taught the industry, it's that the way legacy automakers build vehicles is archaic, and there are much faster/cheaper/better ways.
As much as Apple want their vehicle to be self-driving, the fact they're willing to down-rate it to a Level 2+ makes me think that isn't actually the focus.
What if Apple start building vehicles on an scale and in a manner than has never been conceived before?
Tesla currently have the best in the industry having a Model Y come off the line every 40 seconds [1], and they've said they want to halve that with their new "smaller vehicle" coming soon (TM).
Hypothetically, what if Apple's play here is not to "re-invent the car", but more-so "reinvent the way cars are manufactured". ?
[1] https://www.torquenews.com/15475/tesla-gigafactory-shanghai-manufacturing-model-y-faster-you-can-brew-espresso https://www.torquenews.com/15475/tesla-gigafactory-shanghai-...
- fragmede 3y agoright. it's not about the machine that makes the machine, it's about the machine that makes the machine that makes the machines.
- m463 3y agoFor apple, that would be china (and korea and india and ...)
- grecy 3y agoElon has said a few times he would like to make an entire car the same way they make matchbox cars - i.e. one single injection moulded piece. It will be incredibly interesting to see if Apple really are working on new manufacturing techniques.