"don't necessarily have the skills or desire to become experts in publishing and distribution," They don't have to be experts, they just have to be good enough

"don't necessarily have the skills or desire to become experts in publishing and distribution," They don't have to be experts, they just have to be good enough. If the decision is 100% of profits goto a label or 30% go to Apple if I just learn how to use iTunes, I think they'll choose iTunes... Publishing means to make public and that isn't anything special any more, it's been commoditized.