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If you're struggling to land your message, your value prop might be off or you might not be communicating it well in your pitch. Take a look at your outbound ma
by taylorbuley 3y ago
If you're struggling to land your message, your value prop might be off or you might not be communicating it well in your pitch. Take a look at your outbound marketing and focus on the call to action, destination, content and "give a shit factor" ... then test various approaches. If nothing works, it's probably not your message, but the product's value proposition itself.