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It seems that no one has yet posted the famous article linking SUVs to immaturity and low self esteem, so here we go. > Car companies managed this remarkable f
by tomaskafka 3y ago
It seems that no one has yet posted the famous article linking SUVs to immaturity and low self esteem, so here we go.
> Car companies managed this remarkable feat because they ran—and continue to run—quite possibly the most sophisticated marketing operations on the planet. They knew what people really wanted: to project an image of selfish superiority. And then they sold it to them at a markup
> Who has been buying SUVs since automakers turned them into family vehicles? They tend to be people who are insecure and vain. They are frequently nervous about their marriages and uncomfortable about parenthood. They often lack confidence in their driving skills. Above all, they are apt to be self-centered and self-absorbed, with little interest in their neighbors or communities.
https://www.vice.com/en/article/m7q7eb/electric-or-not-big-suvs-are-inherently-selfish https://www.vice.com/en/article/m7q7eb/electric-or-not-big-s...
- Nifty3929 3y agoJudgement and condescension are unlikely to change minds or behavior, or add anything else of value. It will only make people wonder who really has an issue with immaturity and low self esteem.
- tomaskafka 3y agoThose words are the characteristics that the actual SUV marketers see in their data and user behavior :).